Scottish Youth Hostel Association rebranded to Hostelling Scotland. We were commissioned to rebrand all 34 sites, some of which were in very remote locations spread across the whole of Scotland, including some of the islands.
Though race canât help but be a theme in âOthello,â it is not the main one here; Iagoâs hatred, and Othelloâs susceptibility to it, seem to stem less from each manâs response to outsiderness than from their common fear of cuckoldry. (Iago imagines that Othello has slept with his wife, Emilia, here a soldier in Desdemonaâs retinue, not just her maid.) The women devise and
enact âscriptsâ of comeuppance for the men.
Client:
Columbia Art Gallery MuseumTeam
Kate Alf - Design Denis Ford - PhotoServices
Branding, UI/UX Design, PhotographyTimeline
8 weeksThe concept
The project was completed within 3 months and using the corporate guidelines, we generated the full design of every sign using a variety of materials and finishes. In addition to this we Project Managed each aspect of the project to ensure smooth delivery.
Hostelling Scotland is a registered charity, budget was an important consideration when specifying the signage whilst also ensuring the finished look and feel was in keeping with the clientâs needs and desires.
One of the flagship Hostels âGlen Nevisâ had undergone a full refurb/rebuild and required innovative solutions, such as the use of timber from the building to produce some of the signs. We worked with the client and designer to create concepts that delivered their vision to take the hostelling experience to a whole new level.
To reduce the environmental impact, we shipped many of the signs to regional hubs where the client arranged local installation, this also saved a lot of money and avoided unnecessary travel.
